From Marketing to the Court: Applying MMM and Fatigue Analysis for Optimal Basketball Lineups

Nachi Lieder

2025

Abstract

Lineup optimization in basketball is crucial for maximizing team performance. Traditional methods often overlook the effects of player fatigue and the absence of historical data for certain lineups. This study introduces an advanced model inspired by marketing mix models (MMM), which incorporates player fatigue to optimize lineups and maximize the plus-minus metric. By examining two distinct lineups: In one high-tempo, fast-paced, and the other slow-paced, and durable, we highlight the varying impacts on productivity and fatigue. The fast-breaking lineup may show higher immediate productivity but suffers from quicker fatigue, while the durable lineup maintains consistent performance over a longer period.

Paper Citation

in Harvard Style

Lieder N. (2025). From Marketing to the Court: Applying MMM and Fatigue Analysis for Optimal Basketball Lineups. In Proceedings of the 13th International Conference on Sport Sciences Research and Technology Support - Volume 1: icSPORTS; ISBN 978-989-758-771-9, SciTePress, pages 126-133. DOI: 10.5220/0013660900003988

in Bibtex Style

@conference{icsports25,
author={Nachi Lieder},
title={From Marketing to the Court: Applying MMM and Fatigue Analysis for Optimal Basketball Lineups},
booktitle={Proceedings of the 13th International Conference on Sport Sciences Research and Technology Support - Volume 1: icSPORTS},
year={2025},
pages={126-133},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013660900003988},
isbn={978-989-758-771-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 13th International Conference on Sport Sciences Research and Technology Support - Volume 1: icSPORTS
TI - From Marketing to the Court: Applying MMM and Fatigue Analysis for Optimal Basketball Lineups
SN - 978-989-758-771-9
AU - Lieder N.
PY - 2025
SP - 126
EP - 133
DO - 10.5220/0013660900003988
PB - SciTePress