The Influence of Short Video Viewing Time on the Undergraduate and Graduate Students’ Inattention: The Mediating Role of Self-Control

Yangxi Liu, Meiyan Wang, Pengchao Xiao

2025

Abstract

This study adopts self-control as a mediating factor to explore the relations between China's undergraduate and graduate students' inattention and short video viewing time. SPSS was used to gather and analyze 157 valid responses in total. The findings show a strong positive relationship between inattention and daily short video viewing time. Both short video viewing time and inattention are shown to be negatively correlated with self-control. Regression analysis shows that extended short video viewing time considerably accelerates the attention deficit. These results imply that students' attention is negatively impacted by excessive short video watching, but that these effects are lessened by stronger self-control. Therefore, the use of short videos in family and educational contexts is advised to be restricted and self-control training strengthened. Limitations include small sample size and respondents being students mainly majoring in the arts and social sciences. This study offers advice for teachers, parents and students to take advantage of short video for education in a cautious manner.

Paper Citation

in Harvard Style

Liu Y., Wang M. and Xiao P. (2025). The Influence of Short Video Viewing Time on the Undergraduate and Graduate Students’ Inattention: The Mediating Role of Self-Control. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 746-753. DOI: 10.5220/0014279900004942

in Bibtex Style

@conference{apmm25,
author={Yangxi Liu and Meiyan Wang and Pengchao Xiao},
title={The Influence of Short Video Viewing Time on the Undergraduate and Graduate Students’ Inattention: The Mediating Role of Self-Control},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={746-753},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014279900004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - The Influence of Short Video Viewing Time on the Undergraduate and Graduate Students’ Inattention: The Mediating Role of Self-Control
SN - 978-989-758-791-7
AU - Liu Y.
AU - Wang M.
AU - Xiao P.
PY - 2025
SP - 746
EP - 753
DO - 10.5220/0014279900004942
PB - SciTePress