The Impact of Information Discrepancy on Users’ Selection of Theatre Art Programs Through Social Media

Yulin Li

2025

Abstract

Social media has become an essential tool for modern theatre promotion and audience interaction. Through these platforms, theatres can engage with their audiences in a more direct and vivid manner, particularly attracting younger demographics. This not only provides a space for showcasing productions but also offers a new platform for brand building. By analyzing audience data and behavior, theatres can make more precise adjustments to their promotional strategies. Based on the context of China’s rapidly growing theatre industry and the emergence of outstanding original productions, this paper explores the relationship between social media information and the selection of theatre art programs. Utilizing survey methods and the collection of social media data, a correlation analysis was conducted, and the texts were analyzed using ROSTCM6 software. The study finds that video platforms are more effective at attracting emotionally driven viewers, while image-text platforms are better suited to engage more rational, decision-making audiences. User-generated content primarily influences emotional-driven audience choices and social circle selection, whereas official content plays a more significant role in rational decision-making and professional recognition.

Paper Citation

in Harvard Style

Li Y. (2025). The Impact of Information Discrepancy on Users’ Selection of Theatre Art Programs Through Social Media. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 738-745. DOI: 10.5220/0014279700004942

in Bibtex Style

@conference{apmm25,
author={Yulin Li},
title={The Impact of Information Discrepancy on Users’ Selection of Theatre Art Programs Through Social Media},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={738-745},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014279700004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - The Impact of Information Discrepancy on Users’ Selection of Theatre Art Programs Through Social Media
SN - 978-989-758-791-7
AU - Li Y.
PY - 2025
SP - 738
EP - 745
DO - 10.5220/0014279700004942
PB - SciTePress