Analysis of the Polarization of Sentiment in Chinese Film Reviews and Related Factors

Haoyuan Qin

2025

Abstract

At a time when film production is increasingly targeting specific audiences, the phenomenon that some Chinese film reviews have more emotional outputs between different audiences rather than discussions about the content of the film has attracted widespread attention, but there is still a lack of specific qualitative and analytical indicators for emotional polarization in reviews. This paper analyzes the public data of Douban film reviews of 28 film samples, divides the emotional tendencies of their film reviews into three categories to analyze whether they have emotional polarization, and studies the correlation between polarization and other factors through quantitative analysis. This paper divides the types of film review polarization into three categories and analyzes that on the Chinese film review platform, the film actor factor is more likely to cause emotional polarization in film reviews than other factors and needs to be paid more attention to when taking advantage of consumers' emotional consumption behavior. Based on this, this paper makes the following suggestions: In the future, the film review emotional polarization index can be used as a new indicator for analyzing the controversy and content effectiveness of film content, and more film review data can be analyzed.

Paper Citation

in Harvard Style

Qin H. (2025). Analysis of the Polarization of Sentiment in Chinese Film Reviews and Related Factors. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 703-709. DOI: 10.5220/0014151400004942

in Bibtex Style

@conference{apmm25,
author={Haoyuan Qin},
title={Analysis of the Polarization of Sentiment in Chinese Film Reviews and Related Factors},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={703-709},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014151400004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Analysis of the Polarization of Sentiment in Chinese Film Reviews and Related Factors
SN - 978-989-758-791-7
AU - Qin H.
PY - 2025
SP - 703
EP - 709
DO - 10.5220/0014151400004942
PB - SciTePress