The Impact of Corporate Social Responsibility Disclosure on Social Media on Consumer Purchase Intentions

Meixi Liu

2025

Abstract

The development of the Internet is rapid. Social media makes dissemination of information fast and wide. This allows for an increase of the social's attention to corporate social responsibility. Focus on corporate social responsibility is an important issue for the current society. The present study was designed to determine the effect of does watching videos on social media about corporate social responsibility has an impact on consumer purchasing intentions. This study shows that Enterprises have a very strong social responsibility, which has improved their consumers' purchase intention after being shown on TikTok through video data. This paper found that reviewers focus on the company's culture and connotation, the positive energy content, transparency, and integrity of the company to determine whether or not to improve purchases. Based on this, this paper gives the following recommendations. Businesses should implement CSR in multi-angle and multifaceted, balance the relationship between the acquisition of profits and CSR, and ensure CSR Sustainability. Consumers need to support the companies that have the social responsibility to buy goods and also need to identify whether the videos of some corporations contain false advertising and over-marketing.

Paper Citation

in Harvard Style

Liu M. (2025). The Impact of Corporate Social Responsibility Disclosure on Social Media on Consumer Purchase Intentions. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 605-609. DOI: 10.5220/0014147400004942

in Bibtex Style

@conference{apmm25,
author={Meixi Liu},
title={The Impact of Corporate Social Responsibility Disclosure on Social Media on Consumer Purchase Intentions},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={605-609},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014147400004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - The Impact of Corporate Social Responsibility Disclosure on Social Media on Consumer Purchase Intentions
SN - 978-989-758-791-7
AU - Liu M.
PY - 2025
SP - 605
EP - 609
DO - 10.5220/0014147400004942
PB - SciTePress