A Review of the Current State of Rural Tourism in the Age of Social Media and Exploration of Optimization Paths: A Case Study of Jizhou District, Tianjin

Zishan Liu

2025

Abstract

With the acceleration of urbanization and city rhythm, it makes most people feel stressed and exhausted. More and more people choose to return to the countryside to experience the natural landscape, traditional farming culture, local flavor and slow-paced lifestyle, driving the demand for rural tourism The research theme focuses on the current situation of rural tourism in Jizhou District, Tianjin, using the rural tourism videos in social media in Jizhou District, Tianjin, as a specific object of investigation. In terms of research methodology, various research methods such as PEST analysis and Textual Analysis were used to deeply analyze the development status, basic conditions and social media marketing status of rural tourism in Jizhou District. The results of the study show that rural tourism in Jizhou District has made certain achievements, but there are some shortcomings in the promotion of social media and its related areas. To achieve sustainable development, it is necessary to pay attention to the power of social media and hit its selling points and characteristics, and this study mainly affects the development strategy and path selection of rural tourism.

Paper Citation

in Harvard Style

Liu Z. (2025). A Review of the Current State of Rural Tourism in the Age of Social Media and Exploration of Optimization Paths: A Case Study of Jizhou District, Tianjin. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 447-453. DOI: 10.5220/0014123600004942

in Bibtex Style

@conference{apmm25,
author={Zishan Liu},
title={A Review of the Current State of Rural Tourism in the Age of Social Media and Exploration of Optimization Paths: A Case Study of Jizhou District, Tianjin},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={447-453},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014123600004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - A Review of the Current State of Rural Tourism in the Age of Social Media and Exploration of Optimization Paths: A Case Study of Jizhou District, Tianjin
SN - 978-989-758-791-7
AU - Liu Z.
PY - 2025
SP - 447
EP - 453
DO - 10.5220/0014123600004942
PB - SciTePress