A Study on the Universality and Differences of Privacy Paradox Behavior from a Gender Perspective

Yihan Wang, Yi Xu

2025

Abstract

Users are extremely concerned about privacy disclosure issues in current social media. However, some users still disclose personal information on social media, and this paradoxical behavior has triggered reflection and exploration in the academic community. This study will explore the universality and differences of privacy paradox behavior between male and female gender groups from the perspectives of privacy concerns, privacy awareness, risk perception, benefit perception, and disclosure behavior. It will use literature review, questionnaire survey, and data analysis methods to further investigate the potential impact of gender on privacy paradox behavior in different aspects. Research findings indicate that, in terms of universality, both men and women are relatively concerned about personal privacy on social media, while also exhibiting paradoxical behavior in disclosing personal information. In terms of differences, the study shows that women are more willing to disclose personal information on social media than men. The research findings provide a theoretical basis for various social media platforms to improve their privacy protection policies to some extent and promote the development of more personalized privacy protection policies for different gender groups.

Paper Citation

in Harvard Style

Wang Y. and Xu Y. (2025). A Study on the Universality and Differences of Privacy Paradox Behavior from a Gender Perspective. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 357-363. DOI: 10.5220/0014113900004942

in Bibtex Style

@conference{apmm25,
author={Yihan Wang and Yi Xu},
title={A Study on the Universality and Differences of Privacy Paradox Behavior from a Gender Perspective},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={357-363},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014113900004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - A Study on the Universality and Differences of Privacy Paradox Behavior from a Gender Perspective
SN - 978-989-758-791-7
AU - Wang Y.
AU - Xu Y.
PY - 2025
SP - 357
EP - 363
DO - 10.5220/0014113900004942
PB - SciTePress