Analysis of the Communication Model and Consumer Behavior of Commercial Comic Convention: A Comprehensive Study Based on Online and Offline Channels

Jinqiang Zhou

2025

Abstract

Since the recovery of the entertainment industry in 2022, the development momentum of commercial Comic Convention has been rapid, and ACG enthusiasts have begun to participate in Comic Convention activities frequently. As a social environment that connects ACG enthusiasts offline, Comic Convention has become one of the most frequented activity venues for young people. This is also due to the Comic Convention's unique promotional methods and strategies. It uses the Internet and offline activities to jointly promote online. It uses platforms to cooperate in ticket sales and advertising and invites famous guests to cooperate with popular game officials. Complete offline activities are held, and influencers, entertainment bloggers, and guests who young people currently seek are invited. Feedback is continuously improved and perfected on the Internet, and it has developed into the current situation where commercial comic conventions of various types are flourishing. Fan Comic Convention and Only exhibitions are constantly expanding and refining details, but there are still more parts that need to be refined.

Paper Citation

in Harvard Style

Zhou J. (2025). Analysis of the Communication Model and Consumer Behavior of Commercial Comic Convention: A Comprehensive Study Based on Online and Offline Channels. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 323-327. DOI: 10.5220/0014113300004942

in Bibtex Style

@conference{apmm25,
author={Jinqiang Zhou},
title={Analysis of the Communication Model and Consumer Behavior of Commercial Comic Convention: A Comprehensive Study Based on Online and Offline Channels},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={323-327},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014113300004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Analysis of the Communication Model and Consumer Behavior of Commercial Comic Convention: A Comprehensive Study Based on Online and Offline Channels
SN - 978-989-758-791-7
AU - Zhou J.
PY - 2025
SP - 323
EP - 327
DO - 10.5220/0014113300004942
PB - SciTePress