Study on the Impact of “Tomb Raider” Cultural IP on Hangzhou's City Image and Urban Culture

Jiayu Yi

2025

Abstract

Tomb Raider has created a new genre of fiction called ‘tomb raiding literature’, and its cultural IP has been increasingly developed and utilised. Scholars have found that ‘Tomb Raider’ is very relevant to Hangzhou's urban culture, but there is a lack of concrete research data to elucidate the underlying mechanisms and actual impact. Therefore, this study will focus on the ways and specific effects of Tomb Raider's influence on Hangzhou's urban image and culture. The research methods include the interview method, questionnaire survey method, and literature research method in order to understand the public's awareness of the IP's influence on Hangzhou's urban culture. The study found that Tomb Raider has made Hangzhou's city image more youthful, trendy, and innovative through five important ways, including the original story background, festivals, cultural activities, related peripheral distribution, and linkage with local brands. The cultural IP has provided Hangzhou city culture with deep, broad, diversified cultural empowerment. This study helps to analyse the phenomenon of innovative development of the Tomb Raider cultural IP and Hangzhou's urban culture and provides models and experiences for other cities.

Paper Citation

in Harvard Style

Yi J. (2025). Study on the Impact of “Tomb Raider” Cultural IP on Hangzhou's City Image and Urban Culture. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 223-229. DOI: 10.5220/0014111400004942

in Bibtex Style

@conference{apmm25,
author={Jiayu Yi},
title={Study on the Impact of “Tomb Raider” Cultural IP on Hangzhou's City Image and Urban Culture},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={223-229},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014111400004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Study on the Impact of “Tomb Raider” Cultural IP on Hangzhou's City Image and Urban Culture
SN - 978-989-758-791-7
AU - Yi J.
PY - 2025
SP - 223
EP - 229
DO - 10.5220/0014111400004942
PB - SciTePress