Analysis of the Advantages and Disadvantages of Squash Promotion in the Chinese Market

Yisen Tang

2025

Abstract

Squash was officially included in the 2028 Summer Olympics in 2023, marking a significant milestone for the sport. However, its popularity and promotion in China remain limited, largely confined to a small circle of high-income individuals in major cities. This article examines the feasibility of promoting squash in the Chinese sports market by analyzing both its advantages and challenges. Squash has unique characteristics, such as low facility construction costs, high exercise efficiency, and suitability for various demographics, which make it appealing to urban populations. It also aligns well with modern lifestyles by offering stress relief, fitness benefits, and adaptability to indoor settings. Despite these advantages, the sport faces significant obstacles in China, including a lack of public awareness, limited access to facilities, a shortage of professional coaches, and misconceptions about squash as an elitist activity. Addressing these issues strategically can help squash grow into a mainstream sport in China.

Paper Citation

in Harvard Style

Tang Y. (2025). Analysis of the Advantages and Disadvantages of Squash Promotion in the Chinese Market. In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 127-130. DOI: 10.5220/0014086600004942

in Bibtex Style

@conference{apmm25,
author={Yisen Tang},
title={Analysis of the Advantages and Disadvantages of Squash Promotion in the Chinese Market},
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={127-130},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014086600004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Analysis of the Advantages and Disadvantages of Squash Promotion in the Chinese Market
SN - 978-989-758-791-7
AU - Tang Y.
PY - 2025
SP - 127
EP - 130
DO - 10.5220/0014086600004942
PB - SciTePress