Assessing the Importance of the Santiago Bernabéu Renovation

Yan Chit Andrew Song

2025

Abstract

The Santiago Bernabéu Stadium, home to Real Madrid, underwent a €1.17 billion renovation aimed at modernizing its facilities while preserving its rich heritage. This study analyzes the economic, cultural, and urban impacts of the renovations, using quantitative data from Real Madrid’s financial reports and qualitative insights from urban development literature. Results reveal a 27% increase in total club revenue during the 2023/24 season, with stadium-specific income rising by nearly 120% to €310 million. Enhanced features, such as a retractable roof, foldable pitch, and upgraded hospitality offerings, have transformed the stadium into a multipurpose venue, hosting diverse events and attracting record fan engagement. Additionally, the renovations have elevated the Bernabéu as a cultural and architectural icon in Madrid, boosting local commerce and tourism. While construction faced cost overruns and delays, the long-term benefits underscore the value of strategic infrastructure investments in the sports industry. The findings highlight the Bernabéu’s success as a model for multifunctional stadiums, merging financial performance with cultural significance.

Paper Citation

in Harvard Style

Song Y. (2025). Assessing the Importance of the Santiago Bernabéu Renovation . In Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM; ISBN 978-989-758-791-7, SciTePress, pages 123-126. DOI: 10.5220/0014085800004942

in Bibtex Style

@conference{apmm25,
author={Yan Chit Andrew Song},
title={Assessing the Importance of the Santiago Bernabéu Renovation },
booktitle={Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM},
year={2025},
pages={123-126},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0014085800004942},
isbn={978-989-758-791-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Applied Psychology and Marketing Management - Volume 1: APMM
TI - Assessing the Importance of the Santiago Bernabéu Renovation
SN - 978-989-758-791-7
AU - Song Y.
PY - 2025
SP - 123
EP - 126
DO - 10.5220/0014085800004942
PB - SciTePress