Opportunities and Challenges of Crosscultural Communication of Chinese Mythical Films in the Digital Age

Yangrui Zhao

2025

Abstract

Under globalization, the crosscultural dissemination of Chinese mythological films faces both opportunities and challenges. Based on crosscultural communication theory, this paper analyzes the cultural conflicts and adaptation issues in their dissemination. Factors such as cultural differences, language barriers, cultural affinity, and overseas market barriers in the cultural discount theory hinder dissemination. The cultural adaptation theory, however, requires films to adjust language, cultural elements, and narrative styles according to the target market. Taking films like Ne Zha: I Am the Destiny as examples, the paper dissects the manifestations of cultural conflicts; the success of Chang'an Chang'an and The Wandering Earth proves the importance of crosscultural adaptation. Digital media technology has enhanced visual effects to attract international audiences, but the transmission of cultural connotations and values is equally important. This paper argues that enhancing cultural sensitivity, achieving crosscultural adaptation, and improving visual effects can help Chinese mythological films showcase the charm of Chinese culture on the international stage and promote the global spread of Chinese culture.

Paper Citation

in Harvard Style

Zhao Y. (2025). Opportunities and Challenges of Crosscultural Communication of Chinese Mythical Films in the Digital Age. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 511-516. DOI: 10.5220/0013995300004916

in Bibtex Style

@conference{prmc25,
author={Yangrui Zhao},
title={Opportunities and Challenges of Crosscultural Communication of Chinese Mythical Films in the Digital Age},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={511-516},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013995300004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Opportunities and Challenges of Crosscultural Communication of Chinese Mythical Films in the Digital Age
SN - 978-989-758-778-8
AU - Zhao Y.
PY - 2025
SP - 511
EP - 516
DO - 10.5220/0013995300004916
PB - SciTePress