Reconfiguring Cultural Discount Through Technological Mediation in Algorithmic Diffusion Landscapes

Hong Wang

2025

Abstract

This study investigates how algorithmic platforms reconfigure cultural discount dynamics through technological mediation. Analyzing cases like Squid Game and One Cut of Plum, it proposes a "semiotic transduction–traffic allocation–collective remixing" model to decode cross-cultural value negotiations in digital ecosystems. Combining biosensing and algorithm-augmented ethnography, findings reveal dual platform effects: user-driven remixing converts cultural differences into engagement capital, while algorithmic visibility hierarchies perpetuate symbolic inequalities. The research identifies glocalization synergy mechanisms where regional algorithmic sovereignty and micro-copyright systems balance global scalability with cultural authenticity. Challenging static cultural distance theories, it demonstrates cultural discounts as sociotechnical constructs shaped by platform architectures. A "technology-culture-institution" framework is proposed to design adaptive algorithms and cooperative governance models, advancing intercultural communication in algorithm-driven environments.

Paper Citation

in Harvard Style

Wang H. (2025). Reconfiguring Cultural Discount Through Technological Mediation in Algorithmic Diffusion Landscapes. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 503-510. DOI: 10.5220/0013995200004916

in Bibtex Style

@conference{prmc25,
author={Hong Wang},
title={Reconfiguring Cultural Discount Through Technological Mediation in Algorithmic Diffusion Landscapes},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={503-510},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013995200004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Reconfiguring Cultural Discount Through Technological Mediation in Algorithmic Diffusion Landscapes
SN - 978-989-758-778-8
AU - Wang H.
PY - 2025
SP - 503
EP - 510
DO - 10.5220/0013995200004916
PB - SciTePress