Quantitative Analysis on Late-Night Impulse Buying Among Young People

Zimo Zhou

2025

Abstract

In today's society, staying up late has become a typical occurrence for young people. The impact of sleep deprivation on impulse control emotion management, and decision-making has been the subject of numerous prior research, but few studies have further explored the relationship between staying up late and shopping activities. Based on a common phenomenon in today's society, this article explores the relationship between young people's habit of staying up late and the speed of shopping decision speed. This paper conducts benchmark regression, ordinal regression and interaction test, and shows that staying up late will significantly affect the shopping decisions speed. When consumers stay up later, they will make shopping decisions faster. In addition, individual income and emotional influences, as well as merchant promotions, also have different effects on shopping decisions speed. This study offers fresh ideas for sellers as well as a fresh viewpoint on consumer behavior research.

Paper Citation

in Harvard Style

Zhou Z. (2025). Quantitative Analysis on Late-Night Impulse Buying Among Young People. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 442-447. DOI: 10.5220/0013993000004916

in Bibtex Style

@conference{prmc25,
author={Zimo Zhou},
title={Quantitative Analysis on Late-Night Impulse Buying Among Young People},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={442-447},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013993000004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Quantitative Analysis on Late-Night Impulse Buying Among Young People
SN - 978-989-758-778-8
AU - Zhou Z.
PY - 2025
SP - 442
EP - 447
DO - 10.5220/0013993000004916
PB - SciTePress