Global Promotion Strategy of Social Media Platforms: Take Tik Tok and RedNote as Examples

Qiyue Miao

2025

Abstract

This paper focuses on the globalization strategy of social media, and uses the globalization attempts of TikTok and RedNote as the main cases to explore the foundation of social media globalization. This paper deeply studies the advantages and disadvantages of social media globalization. By comparing Chinese and foreign social media, it analyzes how social media can expand the global market in addition to basic preparations, combined with past cases and the current context, and what kind of global business and marketing strategies can be tried. This paper aims to propose that the globalization of social media is a measure that can be taken in the current era. Social media always needs to adopt corresponding strategies with the environment, maintain attention to cultural values and cross-cultural relations, and further expand foreign markets on the premise of ensuring that ideas and content are in line with the mainstream of global background ideas.

Paper Citation

in Harvard Style

Miao Q. (2025). Global Promotion Strategy of Social Media Platforms: Take Tik Tok and RedNote as Examples. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 380-385. DOI: 10.5220/0013992000004916

in Bibtex Style

@conference{prmc25,
author={Qiyue Miao},
title={Global Promotion Strategy of Social Media Platforms: Take Tik Tok and RedNote as Examples},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={380-385},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013992000004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Global Promotion Strategy of Social Media Platforms: Take Tik Tok and RedNote as Examples
SN - 978-989-758-778-8
AU - Miao Q.
PY - 2025
SP - 380
EP - 385
DO - 10.5220/0013992000004916
PB - SciTePress