Popular Movie Audience Analysis-Based on Multi-Dimensional

Yiran Sun

2025

Abstract

Based on the background of fierce competition and technological innovation in the film industry, this study conducted a multidimensional analysis of movie-watching behaviors, preferences and consumption patterns of audiences of different ages and genders through a questionnaire survey. The results show that women aged 18 to 30 tend to watch movies more frequently, preferring 90–120-minute movies and cinema experiences, while men prefer online platforms and shorter films. The frequency of movies going has declined overall in the 31 to 45 age group, but the gender difference is still significant. The data show that young audiences prefer entertainment films such as romance and comedy, while the elderly tend to in-depth works such as documentaries. Moreover, consumer behavior and social media engagement show double differences between gender and age. The research suggests that film production should adjust film types, release platforms and promotion strategies according to the characteristics of target audiences.

Paper Citation

in Harvard Style

Sun Y. (2025). Popular Movie Audience Analysis-Based on Multi-Dimensional. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 369-379. DOI: 10.5220/0013991900004916

in Bibtex Style

@conference{prmc25,
author={Yiran Sun},
title={Popular Movie Audience Analysis-Based on Multi-Dimensional},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={369-379},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013991900004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Popular Movie Audience Analysis-Based on Multi-Dimensional
SN - 978-989-758-778-8
AU - Sun Y.
PY - 2025
SP - 369
EP - 379
DO - 10.5220/0013991900004916
PB - SciTePress