From TikTok to Xiaohongshu: A Study of Cross-Cultural Communication with “Refugee” Meme - Based on the Perspectives of Meme Theory and Cultural Translation Theory

Yue Wu

2025

Abstract

As media technology continues to evolve, social media platforms have risen to the forefront of cross-cultural communication. Users are able to search for phrases based on their interests and create a personalised social space. In this study, we take the recently popular phrase"#TikTok refugee"in Xiaohongshu as an entry point, and use Octopus crawler software to collect user comments under the phrase, and complete data clustering and visualisation. The study finds that the phrase has been used as a platform to promote the dissemination of mixed Chinese and English content, and to build a "third space". Among them, positive and neutral sentiments promote Meme, while negative sentiments mostly point to language controversy. This suggests that cross-cultural communication is shifting from professional transcoding to popular wild transcoding, and this study suggests that platforms make good use of symbols and guide positive interactions to optimise communication.

Paper Citation

in Harvard Style

Wu Y. (2025). From TikTok to Xiaohongshu: A Study of Cross-Cultural Communication with “Refugee” Meme - Based on the Perspectives of Meme Theory and Cultural Translation Theory. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 338-345. DOI: 10.5220/0013991400004916

in Bibtex Style

@conference{prmc25,
author={Yue Wu},
title={From TikTok to Xiaohongshu: A Study of Cross-Cultural Communication with “Refugee” Meme - Based on the Perspectives of Meme Theory and Cultural Translation Theory},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={338-345},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013991400004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - From TikTok to Xiaohongshu: A Study of Cross-Cultural Communication with “Refugee” Meme - Based on the Perspectives of Meme Theory and Cultural Translation Theory
SN - 978-989-758-778-8
AU - Wu Y.
PY - 2025
SP - 338
EP - 345
DO - 10.5220/0013991400004916
PB - SciTePress