Insights into Commercial Promotion on Social Media Platforms Based on College Students’ Usage Habits

Ning Bai

2025

Abstract

As a unique and influential group, college students’ usage habits on social media have a great impact on the commercial promotion on the social media platforms. The present study starts with the usage time and time period, and the usage motivations of the college students to summarize and discuss the possible impact of users’ usage habits on social media commercial promotion by sorting out the existing studies. Then, based on the above analysis, the optimization suggestions could be proposed for social media commercial promotion addressing the particularity of the college student users. The study results show that advertisers should appropriately reduce the quantity of advertisements on social media according to the usage time of the college students, and provides more precise delivery of advertisement during specific time periods. In addition, based on the usage motivations and needs of college students, the entertainment and sociability of promotion should be improved.

Paper Citation

in Harvard Style

Bai N. (2025). Insights into Commercial Promotion on Social Media Platforms Based on College Students’ Usage Habits. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 333-337. DOI: 10.5220/0013991300004916

in Bibtex Style

@conference{prmc25,
author={Ning Bai},
title={Insights into Commercial Promotion on Social Media Platforms Based on College Students’ Usage Habits},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={333-337},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013991300004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Insights into Commercial Promotion on Social Media Platforms Based on College Students’ Usage Habits
SN - 978-989-758-778-8
AU - Bai N.
PY - 2025
SP - 333
EP - 337
DO - 10.5220/0013991300004916
PB - SciTePress