Research on the Role and Impact of Video Games on the Development of the Tourism Industry: Take Black Myth Wukong as an Example

Yiwen Zhang

2025

Abstract

With the advent of the era of digital culture, the role of video games as a medium for the integration of cultural communication and tourism has attracted wide attention. This paper takes Black Myth: Wukong as an example to explore the role and impact of video games on the development of the tourism industry. The results show that the game significantly promotes the players' interest in Chinese traditional culture through the communication of immersive cultural symbols; policy coordination and technological experience innovation can effectively drive tourism consumption, but the high cost of technological adaptation restricts the development. Based on this, it is suggested to improve cross-sectoral policy coordination, reduce technical costs, strengthen the cultural penetration of non-player groups, and establish a cultural audit mechanism to enhance the accuracy of communication.

Paper Citation

in Harvard Style

Zhang Y. (2025). Research on the Role and Impact of Video Games on the Development of the Tourism Industry: Take Black Myth Wukong as an Example. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 322-327. DOI: 10.5220/0013991100004916

in Bibtex Style

@conference{prmc25,
author={Yiwen Zhang},
title={Research on the Role and Impact of Video Games on the Development of the Tourism Industry: Take Black Myth Wukong as an Example},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={322-327},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013991100004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Research on the Role and Impact of Video Games on the Development of the Tourism Industry: Take Black Myth Wukong as an Example
SN - 978-989-758-778-8
AU - Zhang Y.
PY - 2025
SP - 322
EP - 327
DO - 10.5220/0013991100004916
PB - SciTePress