Analysis of Success Factors of Popular TV Series from the Perspective of Psychology

Yang Gao

2025

Abstract

With the development and the prosperity of the entertainment and film industries, blockbuster TV series have become a global cultural phenomenon. These TV series not only attract audiences with their unique themes but also achieve emotional resonance with the audience by accurately grasping the psychological needs of the audience. Through case analysis, as well as psychological analysis and business analysis, this paper explores the key factors for the success of popular TV series, and puts forward suggestions on avoiding routines, strengthening logic, and using psychological investment. The results not only reveal the multifaceted role of psychology in the success of TV series but also provide a psychological perspective reference for film production, marketing and investment, which has important theoretical and practical significance.

Paper Citation

in Harvard Style

Gao Y. (2025). Analysis of Success Factors of Popular TV Series from the Perspective of Psychology. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 263-267. DOI: 10.5220/0013989700004916

in Bibtex Style

@conference{prmc25,
author={Yang Gao},
title={Analysis of Success Factors of Popular TV Series from the Perspective of Psychology},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={263-267},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013989700004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Analysis of Success Factors of Popular TV Series from the Perspective of Psychology
SN - 978-989-758-778-8
AU - Gao Y.
PY - 2025
SP - 263
EP - 267
DO - 10.5220/0013989700004916
PB - SciTePress