Tesla’s Innovation Management Strategy and Market Strategy Optimization Analysis

Dianzhang Miao

2025

Abstract

Tesla’s effect on the automotive and energy industries has revolutionized innovation and competition in the automotive sector in the 21st century. This study follows a systematic theoretical literature review approach to identify Tesla’s innovation management and market strategy of technology, sustainability, and consumer orientation. Further, the study assesses Tesla’s vertical integration, agile R&D, and digital marketing examination of secondary sources, business sources, and case studies. Key findings show that the source of Tesla’s success is based on radical innovation complemented by operational growth factor but not without its issues such as fluctuating supply chain and regulatory concerns. The study provides recommendations that can be implemented to improve the organization’s performance, such as diversification of product offerings, better collaboration with stakeholders, and leveraging of artificial intelligent market data analysis. This research contributes to the discourse on sustainable innovation management and offers insights for firms navigating technology-driven markets.

Paper Citation

in Harvard Style

Miao D. (2025). Tesla’s Innovation Management Strategy and Market Strategy Optimization Analysis. In Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC; ISBN 978-989-758-778-8, SciTePress, pages 224-229. DOI: 10.5220/0013988900004916

in Bibtex Style

@conference{prmc25,
author={Dianzhang Miao},
title={Tesla’s Innovation Management Strategy and Market Strategy Optimization Analysis},
booktitle={Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC},
year={2025},
pages={224-229},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013988900004916},
isbn={978-989-758-778-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Public Relations and Media Communication - Volume 1: PRMC
TI - Tesla’s Innovation Management Strategy and Market Strategy Optimization Analysis
SN - 978-989-758-778-8
AU - Miao D.
PY - 2025
SP - 224
EP - 229
DO - 10.5220/0013988900004916
PB - SciTePress