Constructing Identities Through Multimodal Design on Social Platforms: A Case Study of WeChat Moments

Dongyan Chen, Tongsihan Wang, Shizhen Xu

2025

Abstract

In the context of the rapid development of digital media, the application of multimodal discourse is increasingly extensive and life-oriented, and social platforms are also becoming an important space for people to showcase their self-image, where visual design plays a crucial role in user identity construction. This study aims to combine dynamic multimodal discourse analysis with the perspective of identity construction to observe and analyze WeChat Moments, a dynamic social space, to reveal the dynamic process of users’ identity construction. The research found that users often utilize multimodal discourse to construct a multidimensional self. For instance, they evoke emotional resonance through images and text, establish a sense of group belonging, and gain recognition by performatively displaying their ideal self. This enriches applying applied linguistics theory to daily life and offers feasible references to the construction of modern citizens’ identities.

Paper Citation

in Harvard Style

Chen D., Wang T. and Xu S. (2025). Constructing Identities Through Multimodal Design on Social Platforms: A Case Study of WeChat Moments . In Proceedings of the 1st International Conference on Innovative Education and Social Development - Volume 1: IESD; ISBN 978-989-758-779-5, SciTePress, pages 94-99. DOI: 10.5220/0013965500004912

in Bibtex Style

@conference{iesd25,
author={Dongyan Chen and Tongsihan Wang and Shizhen Xu},
title={Constructing Identities Through Multimodal Design on Social Platforms: A Case Study of WeChat Moments },
booktitle={Proceedings of the 1st International Conference on Innovative Education and Social Development - Volume 1: IESD},
year={2025},
pages={94-99},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013965500004912},
isbn={978-989-758-779-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Innovative Education and Social Development - Volume 1: IESD
TI - Constructing Identities Through Multimodal Design on Social Platforms: A Case Study of WeChat Moments
SN - 978-989-758-779-5
AU - Chen D.
AU - Wang T.
AU - Xu S.
PY - 2025
SP - 94
EP - 99
DO - 10.5220/0013965500004912
PB - SciTePress