Investigating Modern Application's Impact on Multimodal Learning in Higher Education: A Case Study of Bilibili's Online Course

Yaoyang Zhou

2025

Abstract

This study explores the impact of multimodal interaction on the learning efficiency and effectiveness of college students when they participate courses on the Bilibili platform in the context of the digital era through qualitative analysis methods and case studies. It was found that multimodal interaction functions to improve students' motivation, engagement and knowledge acquisition. Multimodal learning environments are effective, especially the pop-up commenting feature that enhances interaction and engagement, but may also make slower learners feel anxious. These findings suggest the potential of Bilibili as an educational resource. Educators and platform designers need to balance engagement and distraction to optimise multimodal learning environments to support all learners.

Paper Citation

in Harvard Style

Zhou Y. (2025). Investigating Modern Application's Impact on Multimodal Learning in Higher Education: A Case Study of Bilibili's Online Course. In Proceedings of the 1st International Conference on Innovative Education and Social Development - Volume 1: IESD; ISBN 978-989-758-779-5, SciTePress, pages 41-46. DOI: 10.5220/0013962500004912

in Bibtex Style

@conference{iesd25,
author={Yaoyang Zhou},
title={Investigating Modern Application's Impact on Multimodal Learning in Higher Education: A Case Study of Bilibili's Online Course},
booktitle={Proceedings of the 1st International Conference on Innovative Education and Social Development - Volume 1: IESD},
year={2025},
pages={41-46},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013962500004912},
isbn={978-989-758-779-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Innovative Education and Social Development - Volume 1: IESD
TI - Investigating Modern Application's Impact on Multimodal Learning in Higher Education: A Case Study of Bilibili's Online Course
SN - 978-989-758-779-5
AU - Zhou Y.
PY - 2025
SP - 41
EP - 46
DO - 10.5220/0013962500004912
PB - SciTePress