The Power of Certification: How Awareness of Industry Standards Influences Trust in Consumer Durables Within the Retail Sector

Ishika Singhal, Nagendra Sharma

2025

Abstract

The research examines the crucial influence of industry standards on consumer trust, perceived product quality, and purchasing intention. Certifications serve as indicators of confidence, guaranteeing quality, sustainability, and safety, especially for consumer durables such as home appliances, electronics, and automobiles. The study highlights deficiencies in consumer understanding, especially with certifications for sustainability and ethical sourcing, and analyses their enduring effects on loyalty and trust. The study employs a systematic literature review and bibliometric analysis to underscore significant issues, including greenwashing, the abundance of certification marks, and financial obstacles for smaller merchants. Proposed solutions encompass blockchain technology for verification, standardised labelling methods, and financial incentives to enhance accessibility for small enterprises. The conceptual framework established connects certification awareness to consumer behaviour, highlighting its impact on perceived product quality, faith in certifying organisations, and purchasing decisions. This study highlights the necessity for transparent and consumer-focused certification systems to enhance trust and reduce perceived risks. The conclusion offers recommendations for future research on the development of certification systems that focus on sustainability, ethical sourcing, and consumer education to improve trust and decision-making.

Paper Citation

in Harvard Style

Singhal I. and Sharma N. (2025). The Power of Certification: How Awareness of Industry Standards Influences Trust in Consumer Durables Within the Retail Sector. In Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25; ISBN 978-989-758-777-1, SciTePress, pages 725-732. DOI: 10.5220/0013919900004919

in Bibtex Style

@conference{icrdicct`2525,
author={Ishika Singhal and Nagendra Sharma},
title={The Power of Certification: How Awareness of Industry Standards Influences Trust in Consumer Durables Within the Retail Sector},
booktitle={Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25},
year={2025},
pages={725-732},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013919900004919},
isbn={978-989-758-777-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25
TI - The Power of Certification: How Awareness of Industry Standards Influences Trust in Consumer Durables Within the Retail Sector
SN - 978-989-758-777-1
AU - Singhal I.
AU - Sharma N.
PY - 2025
SP - 725
EP - 732
DO - 10.5220/0013919900004919
PB - SciTePress