The Future Role of Influencing Customer Purchase Decisions through Social Media Engagement

Jiji George, Ebenezer Paul Rajan T. Y.

2025

Abstract

This Instagram influences young consumers decisions to buy fashion items. A valid respondent was obtained using the study's quantitative methodology, which used snowball sampling. Sellers must consider and sustain interaction by producing individualized content, as the results show that it is important for consumer satisfaction but not for purchase decisions. Customer satisfaction and purchasing decisions are also greatly influenced by seller openness communications, which highlight the significance of precise and comprehensive product information. The study also emphasizes how important brand familiarity and proximity are in raising customer happiness, showing that engaging customers requires individualized care and innovative, consistent message content. Additionally, the results show that continuing social media interaction and after-sales support are critical to sustaining consumer satisfaction following a purchase.

Paper Citation

in Harvard Style

George J. and Y. E. (2025). The Future Role of Influencing Customer Purchase Decisions through Social Media Engagement. In Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25; ISBN 978-989-758-777-1, SciTePress, pages 588-592. DOI: 10.5220/0013917300004919

in Bibtex Style

@conference{icrdicct`2525,
author={Jiji George and Ebenezer Y.},
title={The Future Role of Influencing Customer Purchase Decisions through Social Media Engagement},
booktitle={Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25},
year={2025},
pages={588-592},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013917300004919},
isbn={978-989-758-777-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25
TI - The Future Role of Influencing Customer Purchase Decisions through Social Media Engagement
SN - 978-989-758-777-1
AU - George J.
AU - Y. E.
PY - 2025
SP - 588
EP - 592
DO - 10.5220/0013917300004919
PB - SciTePress