Intelligent OTT Platform System Leveraging Advanced Machine Learning Techniques

P. Renuka, S. Fahimuddin, K. Pavan Kumar, Mahammad Yousuf, S. Arif Hussian, Y. Dhanush Kumar Raju

2025

Abstract

The explosive growth of OTT service providers requires high-end systems that provide flexible content management and personalized user experience. We introduce a machine-learning based cable-like solution that is capable to suggest the most suitable content for the given set of users while maintaining the operational performance of an OTT platform invisible to the user. Using cosine and tiff similarity on a large dataset of movies, the system uses UIs from Streamlit to make accurate movie recommendations. The hybrid recommendation algorithm integrates collaborative filtering and content-based recommendation algorithms to have the flexibility of authoritative recommendation, considers contextual factors like user details and viewing history, allowing it to be adjusted to the internal properties of the user. The platform also uses NLP (natural language processing) to analyze user sentiment and comments to improve the results of content recommendations even more.

Paper Citation

in Harvard Style

Renuka P., Fahimuddin S., Kumar K., Yousuf M., Hussian S. and Raju Y. (2025). Intelligent OTT Platform System Leveraging Advanced Machine Learning Techniques. In Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25; ISBN 978-989-758-777-1, SciTePress, pages 713-717. DOI: 10.5220/0013904300004919

in Bibtex Style

@conference{icrdicct`2525,
author={P. Renuka and S. Fahimuddin and K. Kumar and Mahammad Yousuf and S. Hussian and Y. Raju},
title={Intelligent OTT Platform System Leveraging Advanced Machine Learning Techniques},
booktitle={Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25},
year={2025},
pages={713-717},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013904300004919},
isbn={978-989-758-777-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25
TI - Intelligent OTT Platform System Leveraging Advanced Machine Learning Techniques
SN - 978-989-758-777-1
AU - Renuka P.
AU - Fahimuddin S.
AU - Kumar K.
AU - Yousuf M.
AU - Hussian S.
AU - Raju Y.
PY - 2025
SP - 713
EP - 717
DO - 10.5220/0013904300004919
PB - SciTePress