Mobile Application Development for Direct Access between Farmers and Consumers

Shiju Kumar P. S., Shruti Pawar, Varun Katare

2025

Abstract

This study addresses the potential that direct marketing as an alternative to direct sale to consumers can be used as an outlet for farmers, with a particular emphasis on the factors of financial assistance, technology, supply chain management, and marketing mix. The study examines the extent to which these factors impact farmers’ willingness to engage in direct sales whereby intermediaries and thus costs are eliminated and profits are accrued. Based on a survey and statistical analysis, we pinpoint critical determinants of successful direct marketing adoption and suggest a digital transformation framework for increasing farmers’ market participation. We find that digital capabilities, access to capital, and supply chain coordination have major effects on the efficiency of direct marketing.

Paper Citation

in Harvard Style

S. S., Pawar S. and Katare V. (2025). Mobile Application Development for Direct Access between Farmers and Consumers. In Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25; ISBN 978-989-758-777-1, SciTePress, pages 693-699. DOI: 10.5220/0013904000004919

in Bibtex Style

@conference{icrdicct`2525,
author={Shiju S. and Shruti Pawar and Varun Katare},
title={Mobile Application Development for Direct Access between Farmers and Consumers},
booktitle={Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25},
year={2025},
pages={693-699},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013904000004919},
isbn={978-989-758-777-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on Research and Development in Information, Communication, and Computing Technologies - ICRDICCT`25
TI - Mobile Application Development for Direct Access between Farmers and Consumers
SN - 978-989-758-777-1
AU - S. S.
AU - Pawar S.
AU - Katare V.
PY - 2025
SP - 693
EP - 699
DO - 10.5220/0013904000004919
PB - SciTePress