The Impact of Service Perception in the Offline Solo Dining on Catering Industry of Consumers' Willingness to Repurchase

Haina Wang

2025

Abstract

With the change of consumer attitudes and the rise of the single economy, a new form of consumption called 'solo dining' has merged, the improvenment of consumers' satisfaction and willingness to repurchase offline 'solo dining' catering industry services has become a key focus. Quality perception, affordability perception, pleasantness perception, uniqueness damand perception and social influence perception are selected as independent variables, and satisfaction is used as a mediating variable. This study aims to identify the impact of service perception in the solo dining on catering industry of consumers' willingness repurchase. An online questionnaire survey method and descriptive analysis have been adopted to verify hypotheses. The results indicate that quality perception, affordability perception, pleasantness perception, uniqueness demand perception and have a positive impact on repurchase willingness, while social influence perception has no significant effect on repurchase willingness. Satisfaction plays a partial mediating effect between quality perception and repurchase willingness, and a complete mediating effect between pleasantness perception, uniqueness demand perception and repurchase willingness. The research will enrich the study on the relationship between service perception, and repurchase willingness in the offline 'solo dining' catering industry, and provide suggestions for offline 'solo dining' services in the catering industry.

Paper Citation

in Harvard Style

Wang H. (2025). The Impact of Service Perception in the Offline Solo Dining on Catering Industry of Consumers' Willingness to Repurchase. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 791-804. DOI: 10.5220/0013861600004719

in Bibtex Style

@conference{iceml25,
author={Haina Wang},
title={The Impact of Service Perception in the Offline Solo Dining on Catering Industry of Consumers' Willingness to Repurchase},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={791-804},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013861600004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - The Impact of Service Perception in the Offline Solo Dining on Catering Industry of Consumers' Willingness to Repurchase
SN - 978-989-758-775-7
AU - Wang H.
PY - 2025
SP - 791
EP - 804
DO - 10.5220/0013861600004719
PB - SciTePress