Analysis of Market Demand and Skills of Product Manager

Zijing Wu

2025

Abstract

This paper analyzes the determinants of salary levels in the modern labor market and focuses on the product manager position. Based on over 10,000 job postings from four major cities in China, this paper investigates the impact of education, work experience, company size, and city on salary levels. Through data preprocessing, dummy variable transformation, and multiple linear regression analysis, the study identifies clear patterns: salary levels increase with higher educational attainment and longer work experience; first-tier cities offer significantly higher wages than lower-tier ones; and larger enterprises generally provide better compensation structures. The city and work experience variables explain the most variance of salary differences, followed by education and company size. In addition, the analysis reveals that there are structural wage advantages for the bachelor's degree, three to five years of experience, large company employment, and city locations in Shenzhen and Shanghai, respectively. The study shows that salary formation is layered and not linear. Both theoretical and practical implications are provided. For employers, the results can guide employers to improve their hiring and retaining strategies. For job seekers, the results provide evidence based on their employment plans.

Paper Citation

in Harvard Style

Wu Z. (2025). Analysis of Market Demand and Skills of Product Manager. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 757-765. DOI: 10.5220/0013860400004719

in Bibtex Style

@conference{iceml25,
author={Zijing Wu},
title={Analysis of Market Demand and Skills of Product Manager},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={757-765},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013860400004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Analysis of Market Demand and Skills of Product Manager
SN - 978-989-758-775-7
AU - Wu Z.
PY - 2025
SP - 757
EP - 765
DO - 10.5220/0013860400004719
PB - SciTePress