Digital Technology Promotes the Innovation and Development of New Energy Vehicles: Taking Xiaomi Automobile as an Example

Jiashu Mo

2025

Abstract

In recent years, a profound change taken is taking place in the global automotive industry. Compared with fuel vehicles, new energy vehicles are gradually taking over the global market with their low carbon emission, high efficiency and energy saving features. And driven by digital technologies such as AI and IoT, automobile intelligence has become an industry trend. And this paper aims to explore how digital technology can promote product innovation and user experience of new energy vehicles. Through the study of the literature review, Xiaomi Automobile's success in integrating smart hardware and its ecosystem, as well as its application of autonomous driving, smart cockpit and connected car technologies. These prominent innovations not only enhance the user's traveling experience but also become the brand's market competitiveness. With the current intensification of market competition, Xiaomi Automobile is similarly facing many challenges in various aspects such as technology development and brand building. The results of the study show that by strengthening industrial cooperation, implementing a differentiated brand strategy and focusing on sustainable development, Xiaomi Auto can effectively respond to the current technical and market pressures and contribute to the long-term sustainable development of the new energy vehicle industry.

Paper Citation

in Harvard Style

Mo J. (2025). Digital Technology Promotes the Innovation and Development of New Energy Vehicles: Taking Xiaomi Automobile as an Example. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 548-553. DOI: 10.5220/0013849400004719

in Bibtex Style

@conference{iceml25,
author={Jiashu Mo},
title={Digital Technology Promotes the Innovation and Development of New Energy Vehicles: Taking Xiaomi Automobile as an Example},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={548-553},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013849400004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Digital Technology Promotes the Innovation and Development of New Energy Vehicles: Taking Xiaomi Automobile as an Example
SN - 978-989-758-775-7
AU - Mo J.
PY - 2025
SP - 548
EP - 553
DO - 10.5220/0013849400004719
PB - SciTePress