Analysis of NIO's Business Model Strategy

Ziyang Wang

2025

Abstract

In recent years, driven by global energy transformation and carbon emission reduction strategies, the new energy vehicle (NEV) market is undergoing disruptive changes. NIO, as one of the numerous NEV companies, has gradually formed a three-dimensional business model encompassing product research and development, energy services, user communities, and digital ecosystems by establishing a differentiated positioning as a "user-centric enterprise". Formulating reasonable strategies plays a crucial role in its development and market expansion. This article analyzes NIO's business model and strategies, employs SWOT analysis to examine its internal and external strengths, weaknesses, and threats, and proposes suggestions for its improvement and profitability. Furthermore, through the Porter's Five Forces model analysis, this article finds that some of NIO's strategies still require improvement and innovation.

Paper Citation

in Harvard Style

Wang Z. (2025). Analysis of NIO's Business Model Strategy. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 507-511. DOI: 10.5220/0013848400004719

in Bibtex Style

@conference{iceml25,
author={Ziyang Wang},
title={Analysis of NIO's Business Model Strategy},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={507-511},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013848400004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Analysis of NIO's Business Model Strategy
SN - 978-989-758-775-7
AU - Wang Z.
PY - 2025
SP - 507
EP - 511
DO - 10.5220/0013848400004719
PB - SciTePress