Research on Marketing Strategies of Female-Oriented Games Based on SWOT Analysis: Taking Paper Folding Game as an Examples

Qinying Li

2025

Abstract

In recent years, the female-oriented game market has shown rapid growth and gradually developed into an important segment of the game industry. This study takes the Paper Folding Game as a typical case and applies case study method to explore the internal logic of its competitive advantage in the market through the construction of immersive experience and differentiated branding strategy. The study finds that in the dimension of an immersive experience, Paper Folding Game not only constructs highly realistic virtual scenes through the organic fusion of 3D real-time rendering technology and first-person narrative perspective, but also innovatively designs a full-dimensional customisation system for the character image and a life-like physical interaction mechanism, which significantly enhances the intensity of users' emotional projection. At the level of brand strategy, the company has successfully accumulated of users' emotional capital by building a differentiated brand image, adopting IP matrix development and cross-media narrative strategy. At the level of technological innovation, Folding Paper integrates cloud gaming and extended reality technology to break through terminal limitations and enhance interaction depth. Practitioners are advised to continuously optimise their technical architecture, deepen their insights into user needs, and improve the digital copyright protection system.

Paper Citation

in Harvard Style

Li Q. (2025). Research on Marketing Strategies of Female-Oriented Games Based on SWOT Analysis: Taking Paper Folding Game as an Examples. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 477-481. DOI: 10.5220/0013847700004719

in Bibtex Style

@conference{iceml25,
author={Qinying Li},
title={Research on Marketing Strategies of Female-Oriented Games Based on SWOT Analysis: Taking Paper Folding Game as an Examples},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={477-481},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013847700004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Research on Marketing Strategies of Female-Oriented Games Based on SWOT Analysis: Taking Paper Folding Game as an Examples
SN - 978-989-758-775-7
AU - Li Q.
PY - 2025
SP - 477
EP - 481
DO - 10.5220/0013847700004719
PB - SciTePress