AI-Driven Design and Cultural Transformation: Impact Assessment on the Core of Luxury Culture

Yefan Zhou

2025

Abstract

The technological revolution brought about by digital transformation and artificial intelligence technology is challenging the core values of luxury brands' craftsmanship, scarcity, and cultural heritage. This study explores the tense relationship between AI driven design and traditional luxury craftsmanship through a comparative analysis of Gucci and Hermes. Although artificial intelligence has improved production efficiency and innovation, it has the potential to dilute the uniqueness, emotional resonance, and cultural narrative of luxury brands. This study highlights the different strategies of Gucci and Hermès, with the former using artificial intelligence for digital experiments and the latter prioritizing manual craftsmanship. The research findings indicate that artificial intelligence should serve as a "narrative enhancer" rather than a substitute for human creativity, emphasizing the need for a "culture first" framework to maintain brand integrity. This study provides theoretical and practical insights for luxury brands to integrate technology without compromising cultural depth, while also identifying limitations and future research directions.

Paper Citation

in Harvard Style

Zhou Y. (2025). AI-Driven Design and Cultural Transformation: Impact Assessment on the Core of Luxury Culture. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 359-365. DOI: 10.5220/0013844900004719

in Bibtex Style

@conference{iceml25,
author={Yefan Zhou},
title={AI-Driven Design and Cultural Transformation: Impact Assessment on the Core of Luxury Culture},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={359-365},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013844900004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - AI-Driven Design and Cultural Transformation: Impact Assessment on the Core of Luxury Culture
SN - 978-989-758-775-7
AU - Zhou Y.
PY - 2025
SP - 359
EP - 365
DO - 10.5220/0013844900004719
PB - SciTePress