Integrating RPA in E-Commerce Live Streaming Sales: A Case Study of YingDao RPA

Yezhuo Li

2025

Abstract

With massive inflows of live-stream viewers, e-commerce enterprises face significant challenges in managing vast data volumes through manual labor alone. In the current landscape of accelerated information iteration, failure to promptly process critical data may expose live-streaming e-commerce businesses to financial losses or severe operational setbacks. Consequently, there exists an urgent industry demand for technological solutions capable of enhancing operational efficiency, reducing labor dependency, and refining workflow precision. Robotic Process Automation (RPA), having undergone extensive maturation over years of development, has demonstrated widespread applicability across multiple sectors, liberating substantial human resources from repetitive tasks. This raises a pivotal question: Can RPA technology effectively empower office operations in live-streaming e-commerce enterprises? This article selects YingDao RPA in China as the research object, and through analyzing specific cases of providing technology to some live streaming e-commerce enterprises, the author finds that RPA technology can replace some human resources in the process of live streaming e-commerce office work, helping live streaming e-commerce enterprises improve office efficiency, reduce costs and increase efficiency. The results of this study provide reference for the healthy development of the e-commerce live streaming industry.

Paper Citation

in Harvard Style

Li Y. (2025). Integrating RPA in E-Commerce Live Streaming Sales: A Case Study of YingDao RPA. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 290-295. DOI: 10.5220/0013842900004719

in Bibtex Style

@conference{iceml25,
author={Yezhuo Li},
title={Integrating RPA in E-Commerce Live Streaming Sales: A Case Study of YingDao RPA},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={290-295},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013842900004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Integrating RPA in E-Commerce Live Streaming Sales: A Case Study of YingDao RPA
SN - 978-989-758-775-7
AU - Li Y.
PY - 2025
SP - 290
EP - 295
DO - 10.5220/0013842900004719
PB - SciTePress