The Path of Data Assets to Enhance the Efficiency of Internal Management in Enterprises

Wang Han

2025

Abstract

With the arrival of the big data era, data assets have become an important strategic resource for enterprises. This paper discusses the path of data assets to improve the internal management efficiency of enterprises. Through literature review and case study analysis, the study finds that data assets enhance enterprise management efficiency mainly through the following paths: first, optimizing the decision-making process, providing data support for management and improving decision-making accuracy; second, improving business processes to achieve precision marketing and personalized services; third, enhancing risk management and control, and identifying and warning of potential risks in a timely manner; and fourth, facilitating resource integration to achieve cross-departmental collaboration and information sharing. This study also explores the challenges facing data asset management, such as data quality, security and privacy, and talent shortage, and proposes corresponding countermeasures. The results of the study have important theoretical and practical significance for how enterprises can give full play to the value of data assets and improve internal management efficiency.

Paper Citation

in Harvard Style

Han W. (2025). The Path of Data Assets to Enhance the Efficiency of Internal Management in Enterprises. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 264-269. DOI: 10.5220/0013842500004719

in Bibtex Style

@conference{iceml25,
author={Wang Han},
title={The Path of Data Assets to Enhance the Efficiency of Internal Management in Enterprises},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={264-269},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013842500004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - The Path of Data Assets to Enhance the Efficiency of Internal Management in Enterprises
SN - 978-989-758-775-7
AU - Han W.
PY - 2025
SP - 264
EP - 269
DO - 10.5220/0013842500004719
PB - SciTePress