Herding Behavior-Driven Comedy Film Rating Convergence: A Study of the Moderating Effects of Emotional Intensity

Yuyang Wang

2025

Abstract

The study examines the herding effect in comedy films, particularly how user ratings and comments influence rating behavior. Using data from the Douban movie platform, sentiment and time-series analyses were employed to assess rating convergence and the amplification effect of emotional intensity. Key findings include: low-scored films experience large initial score variance fluctuations that stabilize over time, with emotional factors initially worsening fluctuations but promoting long-term consistency; medium-rated films' emotional resonance varies by subject, significantly affecting convergence speed; and high-scored films show obvious rating convergence, less influenced by emotional intensity. Audience rating behavior is impacted by time, film quality, emotional intensity, and social interaction. The study offers a new angle for the film industry's marketing strategies, advising rating platforms to enhance sentiment analysis algorithms for more accurate emotional tendency capture and improved scoring system reliability.

Paper Citation

in Harvard Style

Wang Y. (2025). Herding Behavior-Driven Comedy Film Rating Convergence: A Study of the Moderating Effects of Emotional Intensity. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 207-213. DOI: 10.5220/0013841700004719

in Bibtex Style

@conference{iceml25,
author={Yuyang Wang},
title={Herding Behavior-Driven Comedy Film Rating Convergence: A Study of the Moderating Effects of Emotional Intensity},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={207-213},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013841700004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Herding Behavior-Driven Comedy Film Rating Convergence: A Study of the Moderating Effects of Emotional Intensity
SN - 978-989-758-775-7
AU - Wang Y.
PY - 2025
SP - 207
EP - 213
DO - 10.5220/0013841700004719
PB - SciTePress