The Impact of Social Media Interaction on Corporate Stock Prices: The Case of Xiaomi Corporation

Yulin Liu, Quanyu Lu

2025

Abstract

In the context of digital economy, social media as a strategic business resource has deeply penetrated the capital market. This paper takes Xiaomi Group as the research object, constructs an analytical framework of social media interaction and share price volatility of listed companies, and explores the role of digital media environment on the efficiency of capital market pricing path. Based on investor attention theory and social media contagion effect, the study finds that, as a key node of corporate value transmission, the user interaction data of Weibo platform has significant correlation with secondary market valuation. Positive public opinion dissemination can amplify the short-term market reaction through the information multiplier effect, while the network resonance phenomenon of public crisis events induces market sentiment discounting, leading to excess volatility. This study confirms the leverage of digital signalling on corporate revaluation and provides a theoretical supplement to the price discovery mechanism of the capital market in the context of the new media economy.

Paper Citation

in Harvard Style

Liu Y. and Lu Q. (2025). The Impact of Social Media Interaction on Corporate Stock Prices: The Case of Xiaomi Corporation. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 124-131. DOI: 10.5220/0013835200004719

in Bibtex Style

@conference{iceml25,
author={Yulin Liu and Quanyu Lu},
title={The Impact of Social Media Interaction on Corporate Stock Prices: The Case of Xiaomi Corporation},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={124-131},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013835200004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - The Impact of Social Media Interaction on Corporate Stock Prices: The Case of Xiaomi Corporation
SN - 978-989-758-775-7
AU - Liu Y.
AU - Lu Q.
PY - 2025
SP - 124
EP - 131
DO - 10.5220/0013835200004719
PB - SciTePress