Analysis of Influencing Factors on the Number of Likes on TikTok

Ruibo Huang

2025

Abstract

Given the speed at which technology is developing and the growing acceptance of the Internet, the status of social media has steadily risen, and short-video platforms led by TikTok have captured the attention of the majority of the public. The number of likes on TikTok is one of the key research topics today, and analyzing the influencing factors behind it has become crucial. The data in this article is sourced from the TikTok accounts of 11 of the most followed news agencies in the United States and Europe, and based on this, some tags with higher views have been classified. This article mainly conducts a multiple linear regression analysis on the data to investigate the primary determinants of TikTok's like count. Research finds that the type of video significantly affects the number of likes; videos in the second-person perspective are closely associated with the quantity of likes, and the length of time since the video was posted is positively correlated. However, as the number of likes is influenced by multiple factors, there may be omissions in the summary analysis, and further in-depth research is needed in the future.

Paper Citation

in Harvard Style

Huang R. (2025). Analysis of Influencing Factors on the Number of Likes on TikTok. In Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA; ISBN 978-989-758-774-0, SciTePress, pages 626-630. DOI: 10.5220/0013834600004708

in Bibtex Style

@conference{iampa25,
author={Ruibo Huang},
title={Analysis of Influencing Factors on the Number of Likes on TikTok},
booktitle={Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA},
year={2025},
pages={626-630},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013834600004708},
isbn={978-989-758-774-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA
TI - Analysis of Influencing Factors on the Number of Likes on TikTok
SN - 978-989-758-774-0
AU - Huang R.
PY - 2025
SP - 626
EP - 630
DO - 10.5220/0013834600004708
PB - SciTePress