Research on the Marketing Mechanism of Female-Oriented Gaming Industry: A Case Study Based on Paper Games

Xinyu Li

2025

Abstract

In recent years, women’s awareness of independence and self-reliance has been constantly improving, and their consumption ability has been continuously enhanced, which has driven the prosperity of female-oriented game industry. In the face of accelerated competition, how to connect players through emotional marketing, how to form brand loyalty and competitive barriers through emotional resonance, is of practical significance for optimizing the company’s own branding and even promoting the positive development of the entire gaming industry. The emotional marketing model of a successful brand obtained in this study is as follows, selecting segmented markets, driving user emotions as the core, satisfying user psychology as the ultimate goal, and finally transforming emotional marketing as a promotional tool into a deeper level of user psychological identity stimulation strategy, in order to build long-term stickiness and brand loyalty. This research underscores the transformative potential of emotion-driven strategies in fostering sustainable consumer relationships, offering a blueprint not only for the gaming sector but also for industries seeking to leverage psychological engagement in an era where authentic connection increasingly dictates market success. By prioritizing emotional resonance, brands can transcend transactional dynamics to cultivate enduring cultural and economic value.

Paper Citation

in Harvard Style

Li X. (2025). Research on the Marketing Mechanism of Female-Oriented Gaming Industry: A Case Study Based on Paper Games. In Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML; ISBN 978-989-758-775-7, SciTePress, pages 76-81. DOI: 10.5220/0013832900004719

in Bibtex Style

@conference{iceml25,
author={Xinyu Li},
title={Research on the Marketing Mechanism of Female-Oriented Gaming Industry: A Case Study Based on Paper Games},
booktitle={Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML},
year={2025},
pages={76-81},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013832900004719},
isbn={978-989-758-775-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on E-commerce and Modern Logistics - Volume 1: ICEML
TI - Research on the Marketing Mechanism of Female-Oriented Gaming Industry: A Case Study Based on Paper Games
SN - 978-989-758-775-7
AU - Li X.
PY - 2025
SP - 76
EP - 81
DO - 10.5220/0013832900004719
PB - SciTePress