Quantitative Analysis of Short Video Dissemination Effects: Based on the Likes, Share Rate and Comment Density

Jiashuo Wang

2025

Abstract

The rapid development of the short video industry makes people pay attention to the huge changes brought by this new era of communication, from the past, a message may be a year, two years or more to let the whole world know, to the current speed of light to spread, the short video makes the information gap has become smaller. At the same time, short video as a form of public entertainment, the economic benefits of short video should not be underestimated. After summarizing the directions of previous research, collected basic data on videos from TikTok, exploring the correlation between explanatory variables, this paper uses OLS Model to give an insight into the correlation between User Engagement Index and Short video basic data. This paper not only confirms independence between each explanatory variable as well as the robustness of the model but also proves the parsimony of the OLS model and the fitness between the model and the data. According to the inferred results show that short video user participation is closely related to Comment density and Share rate and also has a certain relationship with the number of likes. In conclusion, by studying the relationship between user participation index and basic video data, this paper provides a more in-depth understanding of the impact of short videos, which is conducive to further promoting the further development of the short video industry.

Paper Citation

in Harvard Style

Wang J. (2025). Quantitative Analysis of Short Video Dissemination Effects: Based on the Likes, Share Rate and Comment Density. In Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA; ISBN 978-989-758-774-0, SciTePress, pages 360-363. DOI: 10.5220/0013825800004708

in Bibtex Style

@conference{iampa25,
author={Jiashuo Wang},
title={Quantitative Analysis of Short Video Dissemination Effects: Based on the Likes, Share Rate and Comment Density},
booktitle={Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA},
year={2025},
pages={360-363},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013825800004708},
isbn={978-989-758-774-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA
TI - Quantitative Analysis of Short Video Dissemination Effects: Based on the Likes, Share Rate and Comment Density
SN - 978-989-758-774-0
AU - Wang J.
PY - 2025
SP - 360
EP - 363
DO - 10.5220/0013825800004708
PB - SciTePress