Sentiment Analysis of Social Media Use in Public Transportation in Sweden

Azadeh Sarkheyli, Elnaz Sarkheyli

2025

Abstract

The increasing impact of social media on public transportation is transforming communication strategies and user engagement. These platforms offer real-time service updates while allowing users to voice their concerns and suggestions, fostering trust and enhancing customer satisfaction. This research investigates public perceptions of the communication methods used by public transportation services in Sweden, highlighting user preferences for different social media platforms and content types. The study employs a four-step methodology. First, a literature review examines the advantages and challenges of integrating social media into public transportation systems. Next, a survey assesses Swedish users’ interactions with social media in this context. The third phase involves sentiment analysis and text mining of the survey responses to evaluate public opinion. Finally, the research proposes potential steps for collecting and analyzing social media data. The findings contribute to a better understanding of effective communication strategies, ultimately improving the responsiveness of public transportation systems.

Paper Citation

in Harvard Style

Sarkheyli A. and Sarkheyli E. (2025). Sentiment Analysis of Social Media Use in Public Transportation in Sweden. In Proceedings of the 17th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KMIS; ISBN 978-989-758-769-6, SciTePress, pages 522-528. DOI: 10.5220/0013821100004000

in Bibtex Style

@conference{kmis25,
author={Azadeh Sarkheyli and Elnaz Sarkheyli},
title={Sentiment Analysis of Social Media Use in Public Transportation in Sweden},
booktitle={Proceedings of the 17th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KMIS},
year={2025},
pages={522-528},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013821100004000},
isbn={978-989-758-769-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 17th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 2: KMIS
TI - Sentiment Analysis of Social Media Use in Public Transportation in Sweden
SN - 978-989-758-769-6
AU - Sarkheyli A.
AU - Sarkheyli E.
PY - 2025
SP - 522
EP - 528
DO - 10.5220/0013821100004000
PB - SciTePress