Research on the User Behaviour Game Analysis of Social Network Rumour Propagation Based on the Weibo

Hailan Lan

2025

Abstract

“Rumor propagation on social media poses significant challenges to public trust and social stability.” In today’s digital world, rumour propagation on social media has posed significant challenges to public trust and social stability. Weibo, China’s dominant social media platform, accelerates rumor propagation through its openness and real-time features, leading to social panic, trust crises, and economic losses. This paper innovatively develops a multi-group game-theoretic model that classifies users into spreaders, refuters, and ordinary users, analyzing their payoff functions and strategic choices through Nash Equilibrium theory to uncover the potential influence factors of rumor spread. The study demonstrates that algorithmic recommendation mechanisms, users’ psychological characteristics, and the response efficiency of debunking systems constitute the three pivotal factors affecting rumor propagation. Accordingly, we propose an integrated solution framework: restructuring platform incentives to modify user payoffs, implementing media literacy programs, enhancing rumor-refuting systems for rapid response, and recalibrating algorithms to reduce misinformation exposure. This research not only extends the application of game theory in social media studies but also establishes a theoretically grounded and practically viable approach for platform governance, providing actionable insights for improving social media governance and mitigating the negative impacts of rumors.

Paper Citation

in Harvard Style

Lan H. (2025). Research on the User Behaviour Game Analysis of Social Network Rumour Propagation Based on the Weibo. In Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA; ISBN 978-989-758-774-0, SciTePress, pages 5-11. DOI: 10.5220/0013803600004708

in Bibtex Style

@conference{iampa25,
author={Hailan Lan},
title={Research on the User Behaviour Game Analysis of Social Network Rumour Propagation Based on the Weibo},
booktitle={Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA},
year={2025},
pages={5-11},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013803600004708},
isbn={978-989-758-774-0},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd International Conference on Innovations in Applied Mathematics, Physics, and Astronomy - Volume 1: IAMPA
TI - Research on the User Behaviour Game Analysis of Social Network Rumour Propagation Based on the Weibo
SN - 978-989-758-774-0
AU - Lan H.
PY - 2025
SP - 5
EP - 11
DO - 10.5220/0013803600004708
PB - SciTePress