Web-Based Crowd Detection and Emotion Analysis for Fashion Retail Using Computer Vision

Fiorella Valencia Rivera, Erik Romero Polli, Efrain Bautista Ubillus

2025

Abstract

This study proposes a web-based solution to address the difficulty fashion retail stores face in obtaining accurate information on crowding and their customers’ emotional states. Using computer vision techniques, the application leverages the YOLO algorithm for people detection and convolutional neural networks (CNN) for emotion classification. Integrating this data provides retailers with strategic insights to optimize space layout, improve resource allocation, and adjust their marketing strategies, allowing managers to make decisions based on objective data. The study emphasizes ethical considerations, including data anonymization and secure storage, and highlights limitations and future research directions, such as real-world testing and collaboration with retailers for contextually accurate data collection. The system was validated in a simulated environment that replicated the operating conditions of a retail store, allowing an initial evaluation of its performance.

Paper Citation

in Harvard Style

Valencia Rivera F., Romero Polli E. and Bautista Ubillus E. (2025). Web-Based Crowd Detection and Emotion Analysis for Fashion Retail Using Computer Vision. In Proceedings of the 21st International Conference on Web Information Systems and Technologies - Volume 1: WEBIST; ISBN 978-989-758-772-6, SciTePress, pages 366-373. DOI: 10.5220/0013711300003985

in Bibtex Style

@conference{webist25,
author={Fiorella Valencia Rivera and Erik Romero Polli and Efrain Bautista Ubillus},
title={Web-Based Crowd Detection and Emotion Analysis for Fashion Retail Using Computer Vision},
booktitle={Proceedings of the 21st International Conference on Web Information Systems and Technologies - Volume 1: WEBIST},
year={2025},
pages={366-373},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013711300003985},
isbn={978-989-758-772-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 21st International Conference on Web Information Systems and Technologies - Volume 1: WEBIST
TI - Web-Based Crowd Detection and Emotion Analysis for Fashion Retail Using Computer Vision
SN - 978-989-758-772-6
AU - Valencia Rivera F.
AU - Romero Polli E.
AU - Bautista Ubillus E.
PY - 2025
SP - 366
EP - 373
DO - 10.5220/0013711300003985
PB - SciTePress