AI-Powered Digital Marketing: The Future of Personalized Experiences

Prasenjit Chakrabarty, Raj Sinha

2025

Abstract

The swift progression of digital marketing in India is fuelled by technological advancements, shifting consumer behaviours, and the growing prevalence of the internet and mobile devices. Within the Indian context, this document, entitled "Emerging Trends in Digital Marketing: A Glimpse into the Future in India," delves into the pivotal trends influencing the future of digital marketing. Noteworthy trends encompass artificial intelligence, machine learning, voice search, and video marketing. influencer collaborations and localized content are examined for their impact on marketing strategies. The study also delves into the challenges and ethical considerations accompanying these developments, such as data privacy and security concerns. Through case studies of successful campaigns, this paper highlights the opportunities and potential growth areas for businesses to leverage these trends effectively. The findings underscore the need for marketers to stay agile and adaptive to maintain a competitive edge in the dynamic landscape of digital marketing in India.

Paper Citation

in Harvard Style

Chakrabarty P. and Sinha R. (2025). AI-Powered Digital Marketing: The Future of Personalized Experiences. In Proceedings of the 3rd International Conference on Futuristic Technology - Volume 3: INCOFT; ISBN 978-989-758-763-4, SciTePress, pages 206-213. DOI: 10.5220/0013612200004664

in Bibtex Style

@conference{incoft25,
author={Prasenjit Chakrabarty and Raj Sinha},
title={AI-Powered Digital Marketing: The Future of Personalized Experiences},
booktitle={Proceedings of the 3rd International Conference on Futuristic Technology - Volume 3: INCOFT},
year={2025},
pages={206-213},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013612200004664},
isbn={978-989-758-763-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Futuristic Technology - Volume 3: INCOFT
TI - AI-Powered Digital Marketing: The Future of Personalized Experiences
SN - 978-989-758-763-4
AU - Chakrabarty P.
AU - Sinha R.
PY - 2025
SP - 206
EP - 213
DO - 10.5220/0013612200004664
PB - SciTePress