Enhancing Digital Travel Experiences: A Performance Case Study of Key Websites in India

Nitin Reddy, Peddi Gowtham Balaji, Chamikar P, Yenuganti Omkar Chowdary, Radha D

2025

Abstract

Website speed and efficiency play important roles for delivering excellent users experience especially in high traffic Website 3 and Website 4 whereby users interaction, conversion rates, and their perceived attitude towards a Website is influenced by the availability and speed of the Website. This work then performs an assessment of the said travel websites to identify how well they are performing through key performance indicators including FCP, LCP, TTI, TBT, CLS and TTFB. Using site analytics tools including but not limited to Google Lighthouse, Google PageSpeed Insights and GTmetrix, this research aims at gauging performance across the two platforms, the areas of strength as well as the opportunities for enhancements. The findings offer practical knowledge about how such platforms operate in practice, and may reveal specific impediments to rapid operating velocity, active user participation, and visual constancy. On this basis, this study provides specific recommendations for improvement in loading time, blocking scripts, layout stability, and overall usability at desktop and mobile web platforms.

Paper Citation

in Harvard Style

Reddy N., Gowtham Balaji P., P C., Chowdary Y. and D R. (2025). Enhancing Digital Travel Experiences: A Performance Case Study of Key Websites in India. In Proceedings of the 3rd International Conference on Futuristic Technology - Volume 2: INCOFT; ISBN 978-989-758-763-4, SciTePress, pages 389-397. DOI: 10.5220/0013593000004664

in Bibtex Style

@conference{incoft25,
author={Nitin Reddy and Peddi Gowtham Balaji and Chamikar P and Yenuganti Omkar Chowdary and Radha D},
title={Enhancing Digital Travel Experiences: A Performance Case Study of Key Websites in India},
booktitle={Proceedings of the 3rd International Conference on Futuristic Technology - Volume 2: INCOFT},
year={2025},
pages={389-397},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013593000004664},
isbn={978-989-758-763-4},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Futuristic Technology - Volume 2: INCOFT
TI - Enhancing Digital Travel Experiences: A Performance Case Study of Key Websites in India
SN - 978-989-758-763-4
AU - Reddy N.
AU - Gowtham Balaji P.
AU - P C.
AU - Chowdary Y.
AU - D R.
PY - 2025
SP - 389
EP - 397
DO - 10.5220/0013593000004664
PB - SciTePress