Designing a Sumatran Tiger Motif as an Effort to Increase Public Awareness in Protecting the Crisis of Protected Animal’s Populations in Indonesia

Jovany Margareth Depthios, Niken Savitri Anggraeni, Andra Yuwono, Rahmat Zulfikar

2024

Abstract

The Sumatran Tiger is one of faunae which is threatened with extinction due to illegal logging and hunting. In efforts to protect the Sumatran Tiger, management and conservation, habitat monitoring, trade law enforcement, confiscation and rehabilitation of suspected violators are carried out. However, public awareness still needs to be increased regarding the population condition of this species. Communication in various forms is needed to convey messages to the public. One of them that can be used is visual communication, which is a creative process that conveys ideas from art and technology guides. The aim of this research is to raise public awareness of the conservation of the endangered Sumatran tiger through developing motifs on fabric. For this reason, a design is needed that is able to communicate the message so that it is easily understood by the public. The method used is to first design a motif based on observations and interviews with the target audience, then distribute a questionnaire to the target audience regarding their perceptions and impressions of the motif.

Paper Citation

in Harvard Style

Depthios J., Anggraeni N., Yuwono A. and Zulfikar R. (2024). Designing a Sumatran Tiger Motif as an Effort to Increase Public Awareness in Protecting the Crisis of Protected Animal’s Populations in Indonesia. In Proceedings of the 4th International Conference on Creative Multimedia - Volume 1: ICCM; ISBN 978-989-758-733-7, SciTePress, pages 29-37. DOI: 10.5220/0013330600004557

in Bibtex Style

@conference{iccm24,
author={Jovany Depthios and Niken Anggraeni and Andra Yuwono and Rahmat Zulfikar},
title={Designing a Sumatran Tiger Motif as an Effort to Increase Public Awareness in Protecting the Crisis of Protected Animal’s Populations in Indonesia},
booktitle={Proceedings of the 4th International Conference on Creative Multimedia - Volume 1: ICCM},
year={2024},
pages={29-37},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013330600004557},
isbn={978-989-758-733-7},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 4th International Conference on Creative Multimedia - Volume 1: ICCM
TI - Designing a Sumatran Tiger Motif as an Effort to Increase Public Awareness in Protecting the Crisis of Protected Animal’s Populations in Indonesia
SN - 978-989-758-733-7
AU - Depthios J.
AU - Anggraeni N.
AU - Yuwono A.
AU - Zulfikar R.
PY - 2024
SP - 29
EP - 37
DO - 10.5220/0013330600004557
PB - SciTePress