Governance Reform after Financial Fraud and Its Efficacy on Luckin Coffee: A Comprehensive Analysis

Chenyi Liu

2024

Abstract

Based on the revival of Luckin Coffee after the financial fraud scandal, it is essential to analyse the corporate governance reform and offer suggestions to firms that want to avoid the performance dilemma. This paper will focus on the post financial fraud reformation and its effectiveness on Luckin Coffee. A case study of Luckin Coffee will be used in this paper to evaluate the weaknesses of management before the financial fraud and analyse the governance reform after the scandal; Data analysis will be applied to assess the efficacy of the governance reform; A SWOT analysis of Luckin Coffee will be conducted to examine the competitive power in the coffee market. The research finds that the corporate governance reform concerning internal administration, the implementation of blockchain technology, and creative marketing strategies have a close connection with the rise in financial activities and transactions, expansion of retail outlets, and competition within the coffee industry. It also provides some suggestions: improving internal control is significant rather than just creating regulations; it is preferable to use associated technologies to monitor the functionality of control system; and the distinct orientation of market is necessary for firms to grab more market share.

Paper Citation

in Harvard Style

Liu C. (2024). Governance Reform after Financial Fraud and Its Efficacy on Luckin Coffee: A Comprehensive Analysis. In Proceedings of the 1st International Conference on E-commerce and Artificial Intelligence - Volume 1: ECAI; ISBN 978-989-758-726-9, SciTePress, pages 292-298. DOI: 10.5220/0013215100004568

in Bibtex Style

@conference{ecai24,
author={Chenyi Liu},
title={Governance Reform after Financial Fraud and Its Efficacy on Luckin Coffee: A Comprehensive Analysis},
booktitle={Proceedings of the 1st International Conference on E-commerce and Artificial Intelligence - Volume 1: ECAI},
year={2024},
pages={292-298},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0013215100004568},
isbn={978-989-758-726-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 1st International Conference on E-commerce and Artificial Intelligence - Volume 1: ECAI
TI - Governance Reform after Financial Fraud and Its Efficacy on Luckin Coffee: A Comprehensive Analysis
SN - 978-989-758-726-9
AU - Liu C.
PY - 2024
SP - 292
EP - 298
DO - 10.5220/0013215100004568
PB - SciTePress