Towards Evaluating e-Commerce Sites Purchase Intention using Affective Computing, a Preliminary Study

Hayri Yigit, Javier De Andrés, Martin González-Rodríguez, Daniel Fernández-Lanvin, Kathia Marçal de Oliveira, Emmanuelle Strugeon, Emmanuelle Strugeon

2022

Abstract

The evaluation of an e-commerce website usability and effectiveness is traditionally measured through surveys. These tools provide subjective information about the user perception of the website, and their use is expensive and involve some drawbacks, since it requires the user to collaborate in the study and to control the sample. In this work, we explore the relation between what the users perceives and shares when they are asked about their experience, and the emotion they show while using the system under study. We use Affective Computing algorithms to analyse user expressions, and we compare the results with the information provided by means of a TAM based survey.

Paper Citation

in Harvard Style

Yigit H., De Andrés J., González-Rodríguez M., Fernández-Lanvin D., Marçal de Oliveira K. and Strugeon E. (2022). Towards Evaluating e-Commerce Sites Purchase Intention using Affective Computing, a Preliminary Study. In Proceedings of the 6th International Conference on Computer-Human Interaction Research and Applications - Volume 1: CHIRA, ISBN 978-989-758-609-5, pages 163-170. DOI: 10.5220/0011537200003323

in Bibtex Style

@conference{chira22,
author={Hayri Yigit and Javier De Andrés and Martin González-Rodríguez and Daniel Fernández-Lanvin and Kathia Marçal de Oliveira and Emmanuelle Strugeon},
title={Towards Evaluating e-Commerce Sites Purchase Intention using Affective Computing, a Preliminary Study},
booktitle={Proceedings of the 6th International Conference on Computer-Human Interaction Research and Applications - Volume 1: CHIRA,},
year={2022},
pages={163-170},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0011537200003323},
isbn={978-989-758-609-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 6th International Conference on Computer-Human Interaction Research and Applications - Volume 1: CHIRA,
TI - Towards Evaluating e-Commerce Sites Purchase Intention using Affective Computing, a Preliminary Study
SN - 978-989-758-609-5
AU - Yigit H.
AU - De Andrés J.
AU - González-Rodríguez M.
AU - Fernández-Lanvin D.
AU - Marçal de Oliveira K.
AU - Strugeon E.
PY - 2022
SP - 163
EP - 170
DO - 10.5220/0011537200003323