Factors that Influence the Customers Interest in Choosing Micro Financing - Case Study: BRI Syariah KCP Cimahi

Yulita Puspitasari, Mokh. Adib Sultan, Rida Rosida

2017

Abstract

This research is motivated by the phenomenon of the low number of customers of financing in sharia banking, this is seen from the lack of public interest, especially the perpetrators of SMEs to take micro financing in Islamic banks. The purpose of this research is to know the reason of interest of customer choose micro financing and which market become the most dominant factor. The research method used is explanatory survey with data collection technique through questionnaire. Population in this research is micro financing customer in BRI Syariah KCP Cimahi with sample counted 136 respondents with simple random sampling technique. Data analysis technique used is method analyst CFA (Confirmatory Factor Analysis) by using Lisrel. The research findings show that the rational market, the emotional market and the spiritual market have a positive and significant impact on customers' interest in choosing microfinance, the most dominant market is the rational market. The implications obtained from this research if the perception of customers on the market rational, emotional market and spiritual market is higher, the higher the interest of customers and the impact of high number of customers of sharia banks.

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Paper Citation


in Harvard Style

Puspitasari Y., Sultan M. and Rosida R. (2017). Factors that Influence the Customers Interest in Choosing Micro Financing - Case Study: BRI Syariah KCP Cimahi.In 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP, ISBN 978-989-758-315-5, pages 245-250. DOI: 10.5220/0007080202450250


in Bibtex Style

@conference{iciebp17,
author={Yulita Puspitasari and Mokh. Adib Sultan and Rida Rosida},
title={Factors that Influence the Customers Interest in Choosing Micro Financing - Case Study: BRI Syariah KCP Cimahi},
booktitle={1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,},
year={2017},
pages={245-250},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007080202450250},
isbn={978-989-758-315-5},
}


in EndNote Style

TY - CONF

JO - 1st International Conference on Islamic Economics, Business, and Philanthropy - Volume 1: ICIEBP,
TI - Factors that Influence the Customers Interest in Choosing Micro Financing - Case Study: BRI Syariah KCP Cimahi
SN - 978-989-758-315-5
AU - Puspitasari Y.
AU - Sultan M.
AU - Rosida R.
PY - 2017
SP - 245
EP - 250
DO - 10.5220/0007080202450250