MOBILE TOURISM SERVICES - Experiences from Three Services on Trial

Niklas Eriksson, Peter Strandvik



For this study a field trial was conducted to identify the determinants for tourists’ intentions to use three trial services targeting tourists on tour, in this case on the Åland Islands in Finland. We identified that the major barrier for the non usage of the trial services was linked to the type of travel that the trial group participated in. Also price transparency and ease of use especially ease to take new mobile services into use should be highlighted in mobile tourism service development. Moreover, we came across some basic reminders to take into account when commercializing mobile services, such as carefully define a customer target group, estimate potential usage volume and plan marketing / sales tactics. These aspects are not necessarily realized enough in technology development.


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Paper Citation

in Harvard Style

Eriksson N. and Strandvik P. (2008). MOBILE TOURISM SERVICES - Experiences from Three Services on Trial . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008) ISBN 978-989-8111-58-6, pages 115-123. DOI: 10.5220/0001904001150123

in Bibtex Style

author={Niklas Eriksson and Peter Strandvik},
title={MOBILE TOURISM SERVICES - Experiences from Three Services on Trial},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)},

in EndNote Style

JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2008)
TI - MOBILE TOURISM SERVICES - Experiences from Three Services on Trial
SN - 978-989-8111-58-6
AU - Eriksson N.
AU - Strandvik P.
PY - 2008
SP - 115
EP - 123
DO - 10.5220/0001904001150123